On the 17th May we hosted the 2nd of our Marketing Mixer series discussing Generative AI and the impact it’s having on marketing and creative businesses.

It’s perhaps no surprise given how quickly this technology is accelerating in terms of its usage and capabilities that everyone in the room had plenty to discuss and share. The Q&A could have gone on all night! Thanks to everyone that made it, especially our excellent guest speaker Roy Murphy for his hugely insightful and entertaining presentation.

The event was designed to equip people with the knowledge and inspiration needed to harness the power of generative AI. During the session we discussed:
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• An intro and fundamentals of generative AI
• The landscape and how it applies to businesses
• Brands leveraging AI and use cases
• Tools and applications
• Ethical considerations and challenges
• ROI, growth and cost reduction (the business case)

There is no doubt AI revolutionising the way businesses innovate and create value. It’s clear to see that those embracing and learning about the application of this technology within their area of business will fare better than those that don't. But there are huge challenges to overcome regarding intellectual property, ethics and data protection due to the incredible pace at which this technology is moving.

We will be running a follow up session later in the year. If you are interested in attending or contributing please get in touch. We are always keen to collaborate on events and thought leadership content with people that share our passion for marketing, technology and finance.