Hitachi

Ask the industry

Client

Hitachi

Industry

Finance

Marketing

CRO Data & Analytics Paid Media SEO

Creative

Ad Design UX/UI Video Animation Web Development

Understanding the challenge

Connecting with new customers.

For over 35 years, Hitachi Capital Business Finance has been at the forefront of providing innovative finance solutions to UK businesses.

In order to diversify their customer base and expand into new markets, the business wanted to increase its use of digital marketing channels to reach new customers.

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Strategy.

We conducted a series of workshops with key stakeholders in the Hitachi Capital Business Finance team in order to better understand the landscape in which they operate and the specific needs of their SME customers.

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Conversion focused.

The paid search activity was rebuilt in a more sophisticated way, allowing us to limit wastage and reduce the average cost-per-conversion. Conversion-focused landing pages were designed and deployed to further improve the efficiency of the activity and maximise the return on ad spend. Top of funnel content was created to help drive brand awareness and engagement with the UK SME target audience.

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quote mark graphic

We have worked with Complete Digital for many years now on a range of projects and I have no hesitation in recommending the team for their digital marketing services.

Geoff Maleham, Hitachi Capital Business Finance

+35%

Increased conversion rate.

+310%

Increased page views.

+420%

Increased quote completions.

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