Brand
Your landing page should have a clear and straightforward design that focuses on the main call-to-action (CTA). Portent conducted a study that revealed landing pages that loaded within 0-2 seconds had significantly higher conversion rates than those with longer load speeds. (source: Portent)
Avoid using too many images or distracting elements that can take away from the landing page’s purpose or increase the loading speed. The more focused and streamlined your landing page is, the more likely it is to convert visitors into leads.
Your headline and subheading should be clear, concise, and attention-grabbing. Use persuasive language that highlights the benefits of your offer or product. This can draw visitors in and encourage them to take action.
Your CTA is the most crucial element on your landing page, as it tells visitors what action to take next. Use clear and compelling language that communicates the benefits of taking action. Consider using action-oriented words such as “Get,” “Download,” or “Sign up” to encourage visitors to take action.
Testing is essential for optimising your landing pages for conversions. Consider A/B testing different landing page elements, such as headlines, images, or CTAs, to see what resonates with your audience. Then, use data to guide your decisions and make incremental changes to improve your conversion rate.
Social proof can be a powerful tool for increasing trust and credibility on your landing pages. Consider using customer testimonials, reviews, or case studies to demonstrate the value of your offer or product. This can help persuade visitors to act and convert into leads or customers.
Optimising your landing pages for conversions is essential for driving business success. By keeping it simple, you can create compelling and persuasive landing pages that convert visitors into leads and customers.
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