The Importance of website accessibility for tech and finance companies

Websites are a central hub for businesses to showcase their products and services. However, many companies fail to recognise that not all customers can access their websites the same way, with as low as 2.6% of all websites being fully accessible to people with disabilities.

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This is where website accessibility comes into play. Website accessibility refers to the design and development of websites to ensure they are easy to use and navigate for people with disabilities or diverse needs. The importance of website accessibility for tech and finance companies cannot be overstated. Here are some reasons why:

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1. Legal Compliance

Many countries have laws and regulations that require websites to be accessible to people with disabilities. Non-compliance can result in legal consequences, including fines and lawsuits. By making your website accessible, you can avoid such issues and ensure that your website is inclusive for all users.

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2. Reach a Wider Audience

By ensuring website accessibility, you can reach a wider audience, including people with disabilities or diverse needs. This can lead to more leads, conversions, and, ultimately, more business success. An accessible website can also provide a competitive edge, demonstrating your commitment to inclusivity and diversity.

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3. Enhance User Experience

Website accessibility improves the user experience for all users, not just those with disabilities. You can enhance engagement and user satisfaction by making your website easy to use and navigate. As a result, you’ll likely see higher retention rates and repeat business.

4. Increase Website Usability

An accessible website increases website usability, making it easier for users to find what they’re looking for and complete tasks on your website. This can lead to higher conversion rates and, ultimately, more business success.

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5. Demonstrate Corporate Social Responsibility

An accessible website demonstrates corporate social responsibility and a commitment to inclusivity and diversity. This can enhance your brand reputation and lead to more business success.

Website accessibility is essential for tech and finance companies to ensure inclusivity and diversity for all users. It provides legal compliance, reaches a broader audience, enhances user experience, increases website usability, and demonstrates corporate social responsibility. By making website accessibility a priority, tech and finance companies can create a positive impact and drive business success.

If you need help with website accessibility, talk to us today, and we will schedule a consultation with one of our experts.

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