Personalisation is more than adding a recipient’s name to the subject line. In 2023, businesses are looking to leverage data and analytics to deliver highly personalised content based on a recipient’s interests, behaviours, and preferences. As a result, personalisation can increase engagement, open rates, and click-through rates.
Interactive content, such as quizzes, polls, and surveys, can increase engagement and encourage recipients to interact with your emails. In addition, interactive content can keep your audience engaged and interested in your brand.
Automation allows businesses to send targeted and relevant messages to their subscribers based on their behaviour and preferences. This can increase conversions, drive revenue, and save time.
More than half of all emails are opened on mobile devices, so optimising your emails for mobile viewing is essential. This includes using responsive design, optimising images, and creating clear and concise content that can be easily read on a mobile device.
A/B testing allows businesses to test different elements of their email campaigns, such as subject lines, content, and calls to action, to see what resonates with their audience. Use A/B testing to optimise your campaigns for maximum impact.
If you need help optimising your email marketing strategy, contact us today to schedule a free consultation and learn how we can help your business succeed with email marketing.
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