Advanco

Elevating a global technology player

Client

Advanco

Industry

Tech

Marketing

Data & Analysis Paid Media SEO

Creative

Ad Design UX/UI Animation Web Development

Understanding the challenge

Powerful serialization.

Advanco has been a global leader in product serialization for over four decades.With a focus on the pharma serialization, its ARC platform provide end-to-end solutions for supply chains and track and trace, helping businesses improve efficiency, boost production, solve compliance challenges and prevent counterfeiting.

Advanco’s main focus was to grow their online visibility while creating a website that better reflected their industry-leading status.

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Response.

Working closely alongside the advanco team, we conducted a series of workshops to clearly identify their customer personas and USPs. Using this research, we designed and developed a website that would establish advanco as the go-to specialist for pharmaceutical serialization. SEO and PPC campaigns were activated to coincide with the website launch and ensure advanco was visible to anyone searching for its services while display and video campaigns were implemented to retarget key user types and build brand equity.