The website needed to be conversion focussed, engaging and highly functional, with a flexible and intuitive CMS their team could drive. The website would form the key destination for their global marketing activity and support a wide variety of user personas with very different requirements.

In partnership with their marketing, sales and senior leadership team we worked to create a new brand identity, positioning, website, sales collateral, ad formats and go to market strategy. This included search, display advertising, social media and email lead nurturing programme.

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We ran a number of workshops with the team at Ohalo to understand their customers needs and clearly identify their ideal customer profile, the problems Ohalo’s technology solves and what they are uniquely capable of as a business. What they do impacts every aspect of data management within large organizations and it soon became clear that a multitude of sophisticated buyers needed to be considered not just in creating a destination website, but in every aspect of their demand generation strategy.

To ensure the brand is easily and appropriately put into action across all channels, we developed a single source up to date online brand guidelines and asset hub, which not only gave guidance to rules for ensuring the brand building blocks were true to the brand, but acts also as an asset manager for all the elements and templates created.