Ohalo

Complexity made simple

Client

Ohalo

Industry

Tech

Marketing

Campaign Strategy SEO Paid Media Lead Gen CRM & Lead Management

Creative

Discovery & strategy Brand Online brand guidelines UX/UI Website Animation

Understanding the challenge

Simplifying a powerful technology solution.

Ohalo’s unique platform makes the complicated and time-consuming task of consolidating, discovering & classifying a large corporation’s data sources -simple, accurate and extremely fast.

To create a standout brand and lead generation strategy to win more of the enterprise level clients they best support. Ohalo have an unparalleled and incredibly powerful technology solution, they are very much a disruptor in their market and wanted a brand and website that better reflected the unique ability of their business.

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Website.

The website needed to be conversion focussed, engaging and highly functional, with a flexible and intuitive CMS their team could drive. The website would form the key destination for their global marketing activity and support a wide variety of user personas with very different requirements.

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Brand.

In partnership with their marketing, sales and senior leadership team we worked to create a new brand identity, positioning, website, sales collateral, ad formats and go to market strategy. This included search, display advertising, social media and email lead nurturing programme.

Workshops.

We ran a number of workshops with the team at Ohalo to understand their customers needs and clearly identify their ideal customer profile, the problems Ohalo’s technology solves and what they are uniquely capable of as a business. What they do impacts every aspect of data management within large organizations and it soon became clear that a multitude of sophisticated buyers needed to be considered not just in creating a destination website, but in every aspect of their demand generation strategy.

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Online brand guidelines.

To ensure the brand is easily and appropriately put into action across all channels, we developed a single source up to date online brand guidelines and asset hub, which not only gave guidance to rules for ensuring the brand building blocks were true to the brand, but acts also as an asset manager for all the elements and templates created.

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We engaged Complete to rebrand Ohalo and create a website that better reflected our status as a best-in-class data management tool for enterprise level clients. The team were great to work with and brought lots of expertise and creativity to the table. I would recommend their services to anyone.

Ohalo team

+63%

Increase in organic visibility.

+86%

Increase in organic traffic.

x9

Increase in website leads.

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