Fit4Health

Launching a completely new insurance brand to market

Client

Fit4Health

Industry

Insurance

Marketing

CRO Paid Media

Creative

Branding Ad Design UX/UI Web Development

Understanding the challenge

Changing the face of health insurance

Fit 4 Health is a regulated health insurance broker that helps people save money on their policies while earning the best rewards, such as smartwatches and fitness trackers.

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Overview.

As a trading style of Better Health Insurance Advice, Fit 4 Health was launched to drive awareness of private medical insurance to a relatively young audience less familiar with the benefits of health insurance. We were approached to create the brand, website and multi-channel online marketing campaign that would fulfil this objective and generate a profitable cost-per-lead.

Working alongside Fit 4 Health, we drew on in-depth customer persona research and industry data to guide the development of a brand and website that would successfully appeal to this largely unexplored demographic.

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Response.

Alongside the design and build of the website, a performance marketing campaign was implemented to generate awareness of the product amongst the target market and appear in search results whenever someone was looking to switch policies. As we began to collect data, targeting was continually optimised, and A/B testing was employed to hone performance and ensure KPIs were met.

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quote mark graphic

Complete really set the bar in terms of what to expect from a commercially minded digital marketing agency.

Bob Watts, Managing Director, Better Health Insurance Advice & Fit4Health

158%

Increase in leads.

65%

Reduction in cost-per-lead.

Fast

Full brand and website within 3 months

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