As a trading style of Better Health Insurance Advice, Fit 4 Health was launched to drive awareness of private medical insurance to a relatively young audience less familiar with the benefits of health insurance. We were approached to create the brand, website and multi-channel online marketing campaign that would fulfil this objective and generate a profitable cost-per-lead.

Working alongside Fit 4 Health, we drew on in-depth customer persona research and industry data to guide the development of a brand and website that would successfully appeal to this largely unexplored demographic.

Alongside the design and build of the website, a performance marketing campaign was implemented to generate awareness of the product amongst the target market and appear in search results whenever someone was looking to switch policies. As we began to collect data, targeting was continually optimised, and A/B testing was employed to hone performance and ensure KPIs were met.