Pioneering sustainable initiatives







Video Production

Understanding the challenge

Helping SMEs become more sustainable.

Novuna is the new trading name of Hitachi Capital (UK) PLC and builds on more than four decades as one of the UK's most successful and trusted financial services providers. Novuna means New Together, which captures the essence of their business - the ability to anticipate and support customers through rapid change.

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Novuna is at the forefront of supporting sustainable initiatives for its employees, partners and clients. As a finance partner to businesses across a variety of key sectors, they have pioneered many new initiatives to support new and existing customers with their journey to becoming more sustainable businesses. Novuna now needed to communicate these initiatives to key business audiences. Providing practical advice on how to become a more sustainable business and identifying the financial support available to SMEs to deliver such initiatives.


Complete responded to the challenge by developing a comprehensive communication strategy highlighting Novuna's sustainability initiatives and their impact on the environment and their customers. This strategy included creating practical and engaging content, video and written guides, thought leadership articles, cheat sheets and infographics, to support SMEs with implementing sustainable business practices in a really straightforward way. We also worked with the team at Novuna to create interactive tools that help SMEs to track their own sustainability journeys and see the positive impact of their actions over time.


By actively communicating its sustainability initiatives and providing straightforward, practical advice, Novuna has been able to further strengthen its position as finance partner that goes further to support UK SMEs and clearly demonstrate its commitment to sustainable practices in business.

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Complete are an outstanding digital agency who always bring fresh ideas to the table. Their strategic direction has enabled us to achieve great results and their creative team always go the extra mile. After six years of working together they continue to impress.

Jo Morris, Head of Marketing & Insight, Novuna Business Finance


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