Port of Dover

Working smarter together

Client

Port of Dover

Industry

Cargo

Marketing

Campaign Strategy SEO Paid Media Lead Gen CRM & Lead Management

Creative

Discovery & strategy Brand UX/UI Website Animation

Understanding the challenge

Supporting widespread digital transformation

The Port of Dover is one of the world's busiest maritime passenger ports, with over 11 million passengers and 2.6 million lorries passing through it every year. Formed by royal charter in 1606 the Port is now entering a period of monumental digital transformation.

As fundamental part of this change the port required a complete overhaul of their website to better support the several hundred thousand visitors that the platform receives each year.

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Putting people first

The first stage of the project was to run a series of workshops to thoroughly understand the needs of all key stakeholders and the internal colleagues, customers and partners they serve. Very little from the original website was of value and almost everything had to be created from scratch.

The Port of Dover team were excellent in supporting with the copy writing challenge. It was a great team effort getting all of the information that was required to populate the website.

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Response

Complete empowered Port of Dover with a suite of creative initiatives, including a visually stunning website, multiple captivating videos, animations, and other creative assets.

Through strategic planning and execution, we showcased Port of Dover's unparalleled travel, trading, and visitor experiences, positioning it as the UK's premier port.

Results

With a focus on seamless connectivity and sustainability, these creative initiatives effectively communicated Port of Dover's commitment to innovation and excellence, driving increased stakeholder engagement and reinforcing its position as a global hub for trade and travel.

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quote mark graphic

The Port of Dover is undergoing a period of extensive change in how we operate and connect with our customers, partners, colleagues and local community. Our website and marketing channels are a key part of this change and Complete really have been outstanding in supporting us in these areas.

Sean Chaffey, Marketing & Customer Relations Manager, Port of Dover

Increased conversion rate.

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