Parabellum

Redefining the family office

Client

Parabellum

Industry

Finance

Marketing

Data & Analysis Paid Media SEO

Creative

Ad Design UX/UI Animation Web Development

Understanding the challenge

A new class of investor

Parabellum Investments is a family office operating as a global private equity firm. They acquire companies operating in enterprise software, business & IT services and mining & energy. These can be located anywhere in the world.

No items found.

Overview.

Parabellum Investments operate very differently from many of their Private equity counterparts. Led by its founder Rami Cassis, Parabellum Investments is a highly operational investor deploying its funds to acquire controlling stakes in operating companies. The company wanted to enhance their brand and reposition the business as a private equity and family office hybrid to create a unique position in the market that better reflected its unique credentials and entrepreneurial approach.

No items found.

Response.

We worked with Parabellum to create a new brand position, visual assets, marketing collateral and a new website. The new brand identity was employed across all customer touch points.

No items found.

quote mark graphic

141%

Increase in search visibility.

40%

Increase in search traffic.

110%

Increase in page views.

More Projects.

View all work
ieDigital
ieDigital
Advanco
Advanco
Itero
Itero
Hitachi
Ask the industry
Fit4Health
Fit4Health
Better Health
Better Health
Atos
Atos Unify
Ohalo
Ohalo
Port of Dover
Port of Dover
Novuna
Novuna
Onedrop
Onedrop
iiwari
iiwari