Parabellum

Redefining the family office

Client

Parabellum

Industry

Finance

Creative

Data & Analysis
Paid Media
SEO

Ad Design
UX/UI
Animation
Web Development

Understanding the challenge

A new class of investor.

Parabellum Investments is a family office operating as a global private equity firm. They acquire companies operating in enterprise software, business & IT services and mining & energy. These can be located anywhere in the world.

Overview.

Parabellum Investments operate very differently from many of their Private equity counterparts. Led by its founder Rami Cassis, Parabellum Investments is a highly operational investor deploying its funds to acquire controlling stakes in operating companies. The company wanted to enhance their brand and reposition the business as a private equity and family office hybrid to create a unique position in the market that better reflected its unique credentials and entrepreneurial approach.

Website visual
Website visual
Website visual
Website visual

Response.

We worked with Parabellum to create a new brand position, visual assets, marketing collateral and a new website. The new brand identity was employed across all customer touch points.

Typography example
Logo visual
Photography example
Brochure example

141%

Increase in search visibility.

40%

Increase in search traffic.

110%

Increase in page views.

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