Atos

Building awareness through thought leadership.

Client

Atos

Industry

Tech

Marketing

Data & Analytics Digital Strategy Paid Media

Creative

Animation Copywriting Ad Design Video Web Development

Understanding the challenge

Aspirational positioning.

Unify is the Atos brand for Communications and Collaboration. Used by 33% of the Fortune Global 500, they are one of the world’s leading communications software and services brands. Unify are present in over 60 countries and employed by companies ranging in size from 5 to 500,000+ employees. Operating within an increasingly competitive and fast-changing landscape, Unify wanted to create greater awareness of what they do and a more aspirational position for the brand.

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Overview.

The project began with a series of workshops to define the target audience, customer journey and brand positioning for the campaign. The insights taken from this process were used to shape a top-of-funnel thought leadership campaign that explored the emerging challenges and opportunities that could impact manufacturing and retail businesses and positioned Unify as a practical solution provider and authority in this area.

Response.

All content was housed in a dedicated content platform which was promoted through a channel mix of PPC and display advertising, social media marketing and email. The campaign was run in the US and UK across all platforms to increase awareness of the Unify brand amongst the target demographic. As well as creating top-funnel awareness, the campaign generated a high volume of leads through the exchange of a collaboration guide which was promoted through paid social channels.

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quote mark graphic

We have been really impressed with the knowledge of the team at Complete Digital. With their help, we have recently delivered an international lead-generation campaign that exceeded all expectations.

Rebecca Ellis, UKI Marketing Manager, Atos Unify

100k

Video views.

15k

Website visits.

3k+

Content interactions.

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