The project began with a series of workshops to define the target audience, customer journey and brand positioning for the campaign. The insights taken from this process were used to shape a top-of-funnel thought leadership campaign that explored the emerging challenges and opportunities that could impact manufacturing and retail businesses and positioned Unify as a practical solution provider and authority in this area.

All content was housed in a dedicated content platform which was promoted through a channel mix of PPC and display advertising, social media marketing and email. The campaign was run in the US and UK across all platforms to increase awareness of the Unify brand amongst the target demographic. As well as creating top-funnel awareness, the campaign generated a high volume of leads through the exchange of a collaboration guide which was promoted through paid social channels.