Itero is a pioneering chemical recycling company dedicated to engineering solutions for a circular economy. Utilising patented pyrolysis technology, Itero transforms plastic waste, otherwise destined for landfill and incineration, into valuable circular products used to produce new plastics.

Complete arranged and directed an onsite video shoot at Itero's West London Pilot plant. This allowed us to capture a combination of Itero's people and technology and to showcase the incredible work they are doing in pyrolysis technology. The video content was edited in house and Voiceover and motion graphics were added to complete the project.

The final explainer was a very accessible piece of content well suited to the brand variety of viewers it needed to engage. The visually appealing and informative video contributed to increased brand recognition, enhanced stakeholder communication, and positioned Itero as a leader in the sustainable solutions space.